Combining personalization and privacy locally on devices

A system comprising:

• a device that includes at least one processor, the device including a localized privacy engine comprising instructions tangibly embodied on a computer readable storage medium for execution by the at least one processor, the localized privacy engine including:
• a profiling service configured to determine, local to the device, user profile attributes associated with a device user based on interaction of the device user with the device, based on device-local monitoring of device user interactions with the device, and to store the user profile attributes in a memory, the profiling service configured as an augmentation to a device operating system of the device;
• and
• a profile exposure component configured to manage exposure of information associated with the user profile attributes to one or more applications operating locally on the device, without exposure to the applications or to third parties of information determined as sensitive to the device user.