Advertising processing engine service

A server for providing advertising data, related to video content, via a data communications network, the server comprising:

• a communications interface for communicating with the data communications network;
• a memory;
• and
• a processor communicatively coupled with the memory and the communications interface, the processor further configured to cause the server to:
• receive, with the communications interface, a request for a first set of advertising data in a first format;
• send, via the communications interface a request to obtain advertising data from at least a first advertisement network, wherein the request to obtain advertising data from the first advertisement network is based on the request for the first set of advertising data;
• receive, with the communications interface, the first set of advertising data;
• transform the first set of advertising data to conform to a certain format;
• send, via the communications interface:
• the first set of advertising data in the certain format, and
• an indication of a first set of one or more time slots corresponding to the placement, in video content of a video stream, of one or more advertisements associated with the first set of advertising data;
• receive, with the communications interface, a request for a second set of advertising data;
• send, via the communications interface, a request to obtain advertising data from at least a second advertisement network, wherein the request to obtain advertising data from the second advertisement network is based on the request for the second set of advertising data;
• receive, with the communications interface, the second set of advertising data in a second format;
• transform the second set of advertising data to conform to the certain format;
• and
• send, via the communications interface:
• the second set of advertising data in the certain format, and
• an indication of a second set of one or more time slots corresponding to the placement, in the video content of the video stream, of one or more advertisements associated with the second set of advertising data.

A non-transitory computer-readable medium having instructions imbedded thereon for providing advertising data, related to video content, via a data communications network, the computer-readable medium including instructions for:

• receiving a request for a first set of advertising data in a first format;
• sending a request to obtain advertising data from at least a first advertisement network, wherein the request to obtain advertising data from the first advertisement network is based on the request for the first set of advertising data;
• receiving the first set of advertising data;
• transforming the first set of advertising data to conform to a certain format;
• sending:
• the first set of advertising data in the certain format, and
• an indication of a first set of one or more time slots corresponding to the placement, in video content of a video stream, of one or more advertisements associated with the first set of advertising data;
• receiving a request for a second set of advertising data in a second format;
• sending a request to obtain advertising data from at least a second advertisement network, wherein the request to obtain advertising data from the second advertisement network is based on the request for the second set of advertising data;
• receiving the second set of advertising data;
• transforming the second set of advertising data to conform to the certain format;
• and
• sending:
• the second set of advertising data in the certain format, and
• an indication of a second set of one or more time slots corresponding to the placement, in the video content of the video stream, of one or more advertisements associated with the second set of advertising data.