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US 2014/0157306 A1Published application
Method and Apparatus for Increasing User Engagement with Video Advertisements and Content by Summarization
Assignee24/7 Customer, Inc.
InventorsShekhar Kumar DEO, Manoj RAJSHEKAR, Gaurav KUMAR
Life of this patent
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Abstract
Embodiments of the invention provide techniques for increasing user engagement with video ads and content. The invention is not limited to video advertisements, but is applicable to any other content. Embodiments of the invention provide engagement formats that use interesting frames in a video or objects within video frames to increase user engagement in the video, one or more frames of the video, or any object within the video.
Claims18
A computer implemented user engagement method, comprising:
- providing a processor configured for creating engagement units which are derived directly from a content presentation and which comprise interesting elements of said content presentation that are a subset and/or restructuring of said content presentation;
- said processor configured for placing said engagement units within or proximate to said content presentation;
- said processor configured for validating user engagement with said engagement units;
- and
- said processor configured for measuring said user engagement with said engagement units.
2 more elements
A system for increasing user engagement with video advertisements and content by summarization, comprising:
- a video analyzing engine receiving a video presentation;
- an intelligent audio extraction engine extracting audio from said video presentation, optionally performing audio translation to text;
- a format packaging engine receiving audio information from said intelligent audio extraction engine;
- an extraction engine receiving information from said video analyzing engine and identifying interesting frames;
- a grouping engine for grouping said interesting frames;
- said format packaging engine receiving said grouped interesting frames information from said grouping engine;
- and
- a format placement engine receiving any of frame and audio information from said format packaging engine, said format placement engine determining if validation is necessary:
- wherein when validation is not necessary, non-validation format selection and placement is performed, the format is placed, user information is collected, a full length video is shown with or without engaging formats, and results are provided to an analytics engine;
- and
- wherein when validation is necessary, the format is placed, user interaction information is collected, and a validation engine determines if the engagement is successful;
- wherein when engagement is successful, video for an ad is ended and results are provided to said analytics engine;
- and
- wherein when engagement is not successful, the full length video is shown with or without engaging formats and results are provided to said analytics engine.
11 more elements
Dependencies are inferred from the claim text.