Systems and Methods for Video-Level Reporting

A computer-implemented video-level reporting method for determining the performance of an advertisement being served on a user device during an advertisement campaign defined by an advertiser, comprising the steps of:

• receiving by an application programming interface (API) implemented on the computer from an advertisement server a Uniform Resource Location (URL) of a video requested by a user and information provided by the advertiser;
• storing advertisement-related information in a storage system;
• receiving by an analytics module implemented on the computer the stored advertisement-related information from the storage system;
• identifying by the analytics module implemented on the computer at least one user activity comprising a user interaction with the advertisement being served on the user device;
• and
• analyzing by the analytics module implemented on the computer a performance of the advertisement based on the identified user activity and the stored advertisement-related information.

A non-transitory computer readable media for determining the performance of an advertisement being served on a user device during an advertisement campaign defined by an advertiser, the non-transitory computer readable media including instructions that when executed by a computer system cause the computer system to:

• receive by an application programming interface (API) from an advertisement server a Uniform Resource Location (URL) of a video requested by a user and information provided by the advertiser;
• store advertisement-related information in a storage system;
• receive by an analytics module the stored advertisement-related information from the storage system;
• identify by the analytics module at least one user activity comprising a user interaction with the advertisement being served on the user device;
• and
• analyze by the analytics module a performance of the advertisement based on the identified user activity and the stored advertisement-related information.