System and Method of Content and Merchandise Recommendation

A system comprising:

• a profiler configured to:
• receive, from a first device, first data indicating a user selection of an option related to a first content item, wherein the first device is associated with a user;
• update a first user profile associated with the user based on the first data, wherein the first user profile is based only on the first content item and
• update a second user profile associated with the user based on the first data, wherein the second user profile is based on a plurality of content items;
• a content recommendation engine configured to:
• generate a first list of recommended content items based on a content recommendation channel request received from a device associated with the user wherein the content recommendation channel request includes a first identifier that indicates whether to base the first list on the first user profile or the second user profile;
• and
• send the first list to the device in response to the content recommendation channel request;
• and
• a merchandise recommendation engine configured to:
• generate a second list of recommended merchandise items based on a merchandise recommendation channel request from the device, wherein the merchandise recommendation channel request includes a second identifier that indicates whether to base the second list on the first user profile or the second user profile;
• and
• send the second list to the device in response to the merchandise recommendation channel request.

A computer-readable storage device storing instructions that, when executed by a processor, cause the processor to perform operations including:

• sending data from a set-top box device to a server to enable the server to update a user profile based on the data, wherein the data corresponds to a first content item, and wherein the user profile is based on received data for a plurality of content items;
• receiving a channel selection during or after playback of the first content item;
• in response to the channel selection corresponding to a content recommendation channel selection:
• receiving first user input that indicates whether to present content recommendations based on the user profile or based only on the first content item;
• sending a content recommendation channel request to the server, wherein the content recommendation channel request includes a first identifier based on the first user input;
• and
• receiving a list of recommended content items based on the first identifier from the server in response to the content recommendation channel request;
• in response to the channel selection corresponding to a merchandise recommendation channel selection:
• receiving second user input that indicates whether to present merchandise recommendations based on the user profile or based only on the first content item;
• sending a merchandise recommendation channel request to the server, wherein the merchandise recommendation channel request includes a second identifier based on the second user input;
• and
• receiving a list of recommended merchandise items based on the second identifier from the server in response to the merchandise recommendation channel request.