Systems and Methods for Collecting Information with a Mobile Device and Delivering Advertisements Based on the Collected Information

An information processing system comprising:

• a processor;
• and
• a memory device operatively coupled to the processor, the memory device storing:
• (a) question data representative of a question;
• (b) first advertisement data representative of a first advertisement;
• (c) second advertisement data representative of a second advertisement;
• and (d) instructions which when executed by the processor, cause the processor to:
• (a) transmit, to a mobile device, the question data representative of the question, the mobile device being configured to, for an application program, display the question in a window of the mobile device;
• (b) receive, from the mobile device, answer data representative of an answer to the question;
• (c) based on the answer data representative of the answer to the question, select one of:
• (i) the first advertisement data representative of the first advertisement;
• and
• (ii) the second advertisement data representative of the second advertisement;
• (d) in response to the first advertisement data being selected, transmit, to the mobile device, the first advertisement data representative of the first advertisement, the mobile device being configured to, for the application program, display the first advertisement in a second window of the mobile device;
• and
• (e) in response to the second advertisement data being selected, transmit, to the mobile device, the second advertisement data representative of the second advertisement, the mobile device being configured to, for the application program, display the second advertisement in the second window of the mobile.

A mobile device comprising:

• a processor;
• an input device operatively coupled to the processor;
• a display device operatively coupled to the processor;
• a memory device storing instructions which executed by the processor, cause the processor to:
• (a) receive, from an information processing system, question data representative of a question;
• (b) for an application program, cause the display device to display the question in a first window;
• (c) enable a user to operate the input device to answer the question;
• (d) transmit, to the information processing system, answer data representative of an answer to the question;
• (e) receive, from the information processing system, advertisement data representative of an advertisement, the advertisement data being selected based on the answer data representative of an answer to the question;
• and
• (f) cause the display device to display the advertisement in a second window.