Hybrid objects

A method comprising:

• receiving, via a network by a backend system object portion located within a backend computing system, a first intra-object message, the first intra-object message having originated with a delivery object portion located within a web platform, the backend system object portion and the delivery object portion forming an entirety of an object;
• executing an object method identified in the intra-object message and present-in-part in the backend system object portion to obtain a result;
• generating a second intra-object message based at least in part on result from execution of the object method;
• and
• transmitting, via the network, the second intra-object message to the delivery object portion.

A machine-readable storage medium, with instructions stored thereon which when executed by at least one processor of at least one computing device, cause the at least one computing device to:

• receive, via a network, a hybrid object invocation, the invoked hybrid object including a delivery object portion located within a web platform and a backend system object portion located within a backend computing system;
• and
• on a processor of a computing device on which the web platform operates at least in part, execute the delivery object portion of the invoked hybrid object, the executing of the delivery object portion including:
• generating a first intra-object message encoded at least in part according to a protocol of the backend computing system;
• transmitting, via the network, the first intra-object message to the backend computing system with data indicating the first intra-object message is for the backend system object portion;
• receiving a second intra-object message from the backend system object portion via the network and in response to the transmitting;
• and
• providing, via the network, a response to the hybrid object invocation, the response based at least in part on the received second intra-object message.