Method of providing content data

A computer implemented method of controlling provision of content data representative of at least one content item, the content data being provided according to a sequence determined in accordance with content provision parameter data indicative of at least one content provision parameter, the sequence being determined in accordance with action data indicative of an action at a computing device in relation to content data provided during the sequence, the method including:

• receiving at the computing device first content data representative of at least one first content item, in accordance with a first part of said sequence;
• providing first action data indicative of an action at said computing device in relation to said first content data;
• receiving selected second content data, representative of at least one second content item, at the computing device in accordance with a second part of the sequence, the second part of the sequence having been determined by selecting the second content data using data indicative of an assessed state of the computing device, the assessed state of the computing device having been determined by processing said first action data with the content provision parameter data to assess a state of said computing device in relation to the at least one content provision parameter;
• providing second action data indicative of an action at said computing device in relation to said second content data;
• and
• receiving at the computing device selected further content data, representative of at least one further content item, if it has been determined to select and provide the further content data in accordance with at least one further part of the sequence, the at least one further part of the sequence having been determined using data indicative of a further assessed state of the computing device, the further assessed state of the computing device having been determined by processing said second action data with the content provision parameter data to assess further a state of said computing device in relation to the at least one content provision parameter.

Apparatus for controlling provision of content data representative of at least one content item, the apparatus comprising:

• at least one processor;
• and at least one memory including computer program instructions;
• the at least one memory and the computer program instructions being configured to, with the at least one processor, cause the apparatus at least to perform:
• a computer implemented method of controlling provision of content data representative of at least one content item, the content data being provided according to a sequence determined in accordance with content provision parameter data indicative of at least one content provision parameter, the sequence being determined in accordance with action data indicative of an action at a computing device in relation to content data provided during the sequence, the method including:
• providing first content data representative of at least one first content item to the computing device, in accordance with a first part of said sequence;
• receiving first action data indicative of an action at said computing device in relation to said first content data;
• processing said first action data with the content provision parameter data to assess a state of said computing device in relation to the at least one content provision parameter;
• determining a second part of the sequence, using data indicative of said assessed state of the computing device, by selecting second content data representative of at least one second content item,
• providing said selected second content data to the computing device, in accordance with the second part of the sequence;
• receiving second action data indicative of an action at said computing device in relation to said second content data;
• processing said second action data with the content provision parameter data to assess further a state of said computing device in relation to the at least one content provision parameter;
• and
• determining at least one further part of the sequence, using data indicative of said further assessed state of the computing device, by determining whether the at least one content provision parameter is met or whether to select and provide the computing device with further content data representative of at least one further content item.

A computer program product comprising a non-transitory computer-readable storage medium having computer readable instructions stored thereon, the computer readable instructions being executable by a computerized device to cause the computerized device to perform a computer implemented method of controlling provision of content data representative of at least one content item, the content data being provided according to a sequence determined in accordance with content provision parameter data indicative of at least one content provision parameter, the sequence being determined in accordance with action data indicative of an action at a computing device in relation to content data provided during the sequence, the method including:

• providing first content data representative of at least one first content item to the computing device, in accordance with a first part of said sequence;
• receiving first action data indicative of an action at said computing device in relation to said first content data;
• processing said first action data with the content provision parameter data to assess a state of said computing device in relation to the at least one content provision parameter;
• determining a second part of the sequence, using data indicative of said assessed state of the computing device, by selecting second content data representative of at least one second content item,
• providing said selected second content data to the computing device, in accordance with the second part of the sequence;
• receiving second action data indicative of an action at said computing device in relation to said second content data;
• processing said second action data with the content provision parameter data to assess further a state of said computing device in relation to the at least one content provision parameter;
• and
• determining at least one further part of the sequence, using data indicative of said further assessed state of the computing device, by determining whether the at least one content provision parameter is met or whether to select and provide the computing device with further content data representative of at least one further content item.