Tagging Content Within a Networking Environment Based Upon Recipients Receiving the Content

An apparatus comprising:

• a memory configured to store instructions including one or more applications that monitor items of content provided to one or more groups of recipients within a networking environment, wherein the networking environment is accessible by a plurality of computing devices to facilitate communications between participants associated with the computing devices, and content is generated and shared by participants via the networking environment;
• and
• a processor configured to execute and control operations of the one or more applications so as to:
• analyze an item of content shared with a group of recipients associated with computing devices via the networking environment, wherein the shared item of content includes one or more tags associated with the content, and each tag includes an initial weight value associated with the tag;
• determine a relevance factor associated with the group, wherein the relevance factor is based upon information obtained from profiles of recipients from the group;
• and
• adjust the initial weight value of each tag associated with the shared item of content based at least in part upon the collective relevance factor associated with the group.

One or more computer readable storage media encoded with software comprising computer executable instructions and when the software is executed operable to:

• establish a networking environment accessible by a plurality of computing devices to facilitate communications between participants associated with the computing devices, wherein content is generated and shared by participants via the networking environment;
• share an item of content with a group of recipients associated with computing devices via the networking environment, wherein the shared item of content includes one or more tags associated with the content, and each tag includes an initial weight value associated with the tag;
• determine a relevance factor associated with the group, wherein the relevance factor is based upon information obtained from profiles of recipients from the group;
• and
• adjust the initial weight value of each tag associated with the shared item of content based at least in part upon the collective relevance factor associated with the group.