Decoration of search results by third-party content providers

A method, performed by a computer system executing machine-readable instructions, the method comprising acts of:

• receiving at a content provider a location identifier from an enrichment enabler, the location identifier relates to a location of enriched content created by the enrichment enabler based on information received from the content provider;
• exposing the location identifier via a web document of the content provider;
• indexing the web document and the location identifier in a search index as part of a search engine process;
• and
• decorating a search result related to the web document with an indicator of availability of the enriched content at the location.

A method performed by a computer system executing machine-readable instructions, the method comprising:

• sending content data and metadata to an enrichment enabler from a content provider;
• transforming the content data into interactive content via the enrichment enabler based on the metadata;
• sending a location identifier from the enrichment enabler to the content provider, the location identifier identifies a location of the interactive content other than the content provider;
• and
• inserting the location identifier in code of web documents of the content provider for which the interactive content is intended to be associated, the location identifier for access of the interactive content from the location as part of a search result, which the location is other than at the content provider.