Methods and systems for assessing computer applications

A system for creating studies to assess the effectiveness of computer applications, the system comprising:

• an assessment module configured to store a plurality of assessment activities;
• an application module configured to store a plurality of application activities;
• and
• a study module coupled to the assessment module and the application module, the study module configured to create a study including a number of study arms to assess the effectiveness of a computer application by enabling selection, by a user, of at least one of the stored plurality of assessment activities, at least two of the stored plurality of application activities and the order and conditions under which the at least one of the plurality of assessment activities and at least two of the plurality of application activities will be delivered within each study arm.

A method for assessing the effectiveness of computer applications, the method comprising the steps of:

• defining application activities corresponding to a computer application for achieving a goal;
• defining at least one assessment activity corresponding to the goal;
• presenting the defined application activities and at least one assessment activity to a first group of study participants for electronic interaction;
• collecting application interaction data from at least one of the defined application activities;
• collecting assessment data from the electronic interaction of the first group of study participants with the defined at least one assessment activity at a computer;
• and
• analyzing the collected application interaction data and assessment data with the computer to determine the effectiveness of the computer application at achieving the goal.

A method for assessing the effectiveness of computer applications, the method comprising the steps of:

• defining a first study arm including at least one assessment activity and application activities corresponding to a computer application for achieving a goal and at least one assessment activity corresponding to the goal;
• defining a second study arm including the at least one assessment activity and a variation of the application activities of the first study arm;
• presenting the first study arm to a first group of study participants and the second study arm to a second group of study participants for electronic interaction;
• collecting data with a computer from the electronic interaction of the first and second groups of study participants with the defined at least one assessment activity;
• and
• analyzing the collected data using the computer to determine the effectiveness of the computer application at achieving the goal.