Method and apparatus for item recommendation

A method for recommending a product and sales channel to a user, the method comprising:

• i. receiving shopping context information, user personal preferences, at least one product related preference and the body profile information relative to the product from the user;
• ii. searching a product database based on at least one context information, shopping need and preference information received from the user;
• iii. retrieving a list of most relevant products;
• iv. presenting the list of most relevant products along with at least an expert opinion, wherein the expert opinion is collected from a plurality of sources;
• v. providing an interface for testing one or more recommended products virtually to determine the look and fit of the product over one or more body parts and
• vi. suggesting one or more sales channel for the one or more recommended products virtually tested by the user, wherein the one or more sales channels are suggested after determining the availability of the product.

A system for recommending a product and sales channel to a user, the system comprising:

• a. a user database for storing at least a user shopping behavior history, a product preference information ,and a body profile information, wherein the body profile information comprises at least the dimension of the body part to be fit for the product or a digital image of the body part;
• b. a product database for storing plurality of products available with plurality of vendors stored in a vendor listing database;
• c. a recommendation engine for recommending plurality of products and the sales channel to the user wherein the recommendation is based on correlating the product database with information received from the user database;
• d. a virtual trial room for trying the plurality of products on the digital profile by the user;
• where in the sales channel is recommended based on the information on availability of product received from vendor listing database.