Sponsored message network based on community preferences
OwnerChristopher Burns, John Woolleyinventors
Life of this patent
Estimating the term…
Abstract
The invention described here is a system and method for efficiently presenting sponsored messages to the user of a participating information site or service, based on the level of interest recently expressed in those messages by other visitors to the same site. Presentation of sponsored messages may also be based on the level of interest expressed by other visitors across the network who are in the individual user's geographic region.
Claims10
A computer-implemented method by which a message catalog system selects and delivers to the user of a participating site or service one or more sponsored messages, explicitly ranked on said participating site or service according to the interest expressed in said sponsored messages solely among users of the same said participating site or service, comprising:
- (a) selecting said sponsored messages from a central catalog and transporting said sponsored messages over a network to one or more said participating sites or services, and
- (b) displaying said sponsored messages, explicitly ranked on each said participating site or service according to the number of times said users of the same said participating site or service have called for additional information from said sponsor of each said sponsored message,
- whereby said user of each said participating site or service is explicitly advised about said interest expressed in each said sponsored message solely among said users of the same said participating site or service.
(canceled)
Dependencies are inferred from the claim text.