Method and device for presenting release information

A method for presenting release information, comprising:

• acquiring a total exposure of release information on a day in real time;
• calculating a current ratio for presenting release information according to the total exposure of release information on the day;
• and
• presenting the release information according to the current ratio for presenting release information,
• wherein the acquiring a total exposure of release information on a day in real time, comprises:
• averaging out historical data to get a ratio of exposure of release information within an hour on the day in a presenting region, wherein the ratio of exposure of release information within the hour is a ratio of exposure of release information within the hour to total exposure of 24 hours of the day;
• and
• acquiring the total exposure of release information on the day in real time according to the ratio of exposure of release information within the hour on the day.

A device for presenting release information, comprising:

• an acquiring unit configured to acquire a total exposure of release information on a day in real time;
• a calculating unit configured to calculate a current ratio for presenting release information according to the total exposure of release information on the day acquired by the acquiring unit;
• and
• a presenting unit configured to present release information according to the current ratio for presenting release information calculated by the calculating unit,
• wherein the calculating unit is configured to calculate the current ratio for presenting release information as X/Y, wherein Y is the total exposure of release information on day and X is remaining allocated exposure of release information to be presented on the day, and
• wherein the presenting unit is configured to present the release information according to the current ratio for presenting release information X/Y.

A device for presenting release information, comprising;

• an acquiring unit configured to acquire a total exposure of release information on a day in real time;
• a calculating unit configured to calculate a current ratio for presenting release information according to the total exposure of release information on the day acquired by the acquiring unit;
• and
• a presenting unit configured to present release information according to the current ratio for presenting release information calculated by the calculating unit,
• wherein the acquiring unit is configured to:
• average out historical data to get a ratio of exposure of release information within an hour on the day in a presenting region, wherein the ratio of exposure of release information within the hour is a ratio of exposure of release information within the hour to total exposure of 24 hours of the day;
• and
• acquire the total exposure of release information on the day in real time according to the ratio of exposure of release information within the hour on the day.

A storage medium storing a computer program product, which computer program product comprises program instructions which, when executed on a processor, cause the processor to carry out a method for presenting release information, the method comprising:

• acquiring a total exposure of release information on a day in real time;
• calculating a current ratio for presenting release information according to the total exposure of release information on the day;
• and
• presenting the release information according to the current ratio for presenting release information,
• wherein the calculating a current ratio for presenting release information according to the total exposure of release information on the day, and presenting release information according to the current ratio for presenting release information, comprises:
• calculating the current ratio for presenting the release information as X/Y, wherein Y is the total exposure of release information on the day and X is remaining allocated exposure of release information to be presented on the day;
• and
• presenting the release information according to the current ratio for presenting release information X/Y.