US 2014/0156416 A1Published application

Previewing, approving and testing online content

AssigneeGoogle Inc.

InventorsVishal Goenka, Stephen N. Tsun, David Monsees, Tom Ayles

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Abstract

Methods and systems for previewing, approving and testing online content, particularly dynamically-created content, are provided. The methods and systems described herein enable a reviewer to access an online content management system through a user interface and view a dynamically-created item of online content as it would be viewed by an online user. In addition, a reviewer is able to create and view a plurality of similar but non-identical items of dynamically-created online content, and then save the underlying build data so that the plurality of items can be regenerated together at a later time. In addition, the build data may be saved to permit it to be transmitted to a third party to enable the third party to regenerate and view the items of online content.

Claims21

Dependent claims

A computer-implemented method for previewing and approving an advertisement, the method implemented using a computer device coupled to a user interface and a memory device, the method comprising:

retrieving from the memory device a stored template for an advertisement, wherein when displayed to an online user, at least one component of the advertisement is configurable in response to at least one characteristic associated with the online user;
receiving first build data to generate a first variation of the advertisement, wherein the at least one component of the first variation of the advertisement is configured in response to a first defined characteristic inputted by a reviewer;
generating the first variation of the advertisement;
receiving second build data to generate a second variation of the advertisement, wherein the at least one component of the second variation of the advertisement is configured in response to a second defined characteristic inputted by the reviewer;
generating the second variation of the advertisement;
presenting to the user interface the first and second variations of the advertisement for selective display to the reviewer;
and
storing the first and second build data associated with the generation of the first and second variations of the advertisement to enable subsequent regeneration of the first and second variations of the advertisement.

5 more elements

Computer-readable storage media having computer-executable instructions embodied thereon, wherein, when executed by at least one processor, the computer-executable instructions cause the processor to:

retrieve from the memory device a stored template for an advertisement, wherein when displayed to an online user, at least one component of the advertisement is configurable in response to at least one characteristic associated with the online user;
receive first build data to generate a first variation of the advertisement, wherein the at least one component of the advertisement is configured in response to a first defined characteristic inputted by a reviewer;
generate the first variation of the advertisement;
receive second build data to generate a second variation of the advertisement, wherein the at least one component of the advertisement is configured in response to a second defined characteristic inputted by a reviewer;
generate the second variation of the advertisement;
present to the user interface the first and second variations of the advertisement for selective display to the reviewer;
and
store the first and second build data associated with the generation of the first and second variations of the advertisement to enable subsequent regeneration of the first and second variations of the advertisement.

5 more elements

A computer system comprising:

a processor;
and
a computer-readable storage device having encoded thereon computer readable instructions that are executable by the processor to perform functions comprising:
retrieving from the memory device a stored template for an advertisement, wherein when displayed to an online user, at least one component of the advertisement is configurable in response to at least one characteristic associated with the online user;
receiving first build data to generate a first variation of the advertisement, wherein the at least one component of the advertisement is configured in response to a first defined characteristic inputted by a reviewer;
generating the first variation of the advertisement;
receiving second build data to generate a second variation of the advertisement, wherein the at least one component of the advertisement is configured in response to a second defined characteristic inputted by the reviewer;
generating the second variation of the advertisement;
presenting to the user interface the first and second variations of the advertisement for selective display to the reviewer;
and
storing the first and second build data associated with the generation of the first and second variations of the advertisement to enable subsequent regeneration of the first and second variations of the advertisement.

8 more elements

Dependencies are inferred from the claim text.