Systems and methods for providing event-triggered advertising to portable devices

Abstract

A portable communication device including a communication module, a processor and a memory storing instructions which the cause the processor to receive, via the communication module, configuration parameters and store the configuration parameters in the memory, the configuration parameters defining one or more trigger events. The instructions further cause the processor to monitor an operating system of the portable device to detect an event signal, the event signal being indicative of occurrence of a first event; determine the first event corresponds to one of the one or more trigger events; send, via the communication module, an advertisement request message; and receive, via the communication module, an advertisement to be rendered by the portable device.

Dependencies are inferred from the claim text.