Systems and methods to provide transport aware geofences

A publication method comprising:

• receiving, from a device over a network, device data indicating a location of the device;
• calculating, on a publication system coupled to the network using one or more processors, a transport time from the location of the device to a location of a point of interest (POI) based at least in part on the device data and the location of the point of interest;
• generating a publication, based at least in part on the transport time, the publication including a content portion related at least in part to the point of interest;
• and
• transmitting the publication over the network to the device.

A transport-aware publication system comprising:

• a server including one or more processors, the one or more processors configured to execute modules, and transmit, over a network connection to a device, a publication, the modules including:
• an advertiser module configured to receive a location for a point of interest and a target travel time;
• a location module configured to receive, from a device over the network connection, device data;
• a routing module configured to determine a transport time from the device to the location of the point of interest based at least in part on the device data and the location of the point of interest;
• and
• an advertisement generation module configured to generate, based at least in part on the device data, the publication including a content portion to display data related to the point of interest when the transport time is within the target travel time, and to transmit the publication to the device over the network connection.

A machine-readable storage medium including instructions that, when executed by a machine, cause the machine to:

• receive, from a device over a network connection, device data indicating a location of the device;
• determine a transport time from the location of the device to a location of a point of interest based at least in part on the device data and the location of the point of interest;
• generate a publication, based at least in part on the transport time, the publication including a content portion related at least in part to the point of interest;
• and
• transmit the publication over the network connection to the device.