Targeted advertisement calendar incentives and updates

A computer readable storage medium storing a program of instructions executable by a processor to perform a method for providing a targeted advertisement to a user, the program being encoded to perform the following:

• receiving content from a broadcast data stream using a decoder having a processor for executing a program embodied on a non-transitory computer readable storage medium therein, the content including a plurality of advertisements containing respective advertising incentives encoded therein, the program being encoded to perform the following:
• polling a control device for input from a user, the control device communicating with the decoder, the decoder being configured for receiving input from the user;
• displaying on a display device at least one of the plurality of advertisements and a link to at least one of the respective plurality of advertising incentives to the user;
• decoding and displaying the advertising incentive encoded within the displayed advertisement when the user selects the link to view the advertising incentive being provided by an advertiser;
• sending a notification which includes the advertising incentive the user selected to a receiving device specified by the user;
• generating a feedback notification to the advertiser using the decoder when the user accepts the notification at the receiving device.

A system for providing a targeted advertisement to a user, comprising:

• a decoder having a processor for executing a software program embodied on a non-transitory computer readable storage medium therein and configured to receive content from a broadcast data stream, the content containing a plurality of advertisements containing advertising incentives therein;
• a control device for polling for input from a user, the control device communicating with the decoder, the decoder being configured for receiving input from the user;
• a display device for displaying at least one of the plurality of advertisements and a link to at least one of the respective plurality of advertising incentives to the user;
• a receiving device specified by the user for receiving a notification which includes an advertising incentive selected by the user, wherein the notification includes one or more of:
• an email;
• a voicemail;
• a calendar entry;
• or an icon;
• a data record layout for an advertiser feedback notification record generated by the software program from advertising incentive data stored in non-transitory decoder readable storage within the decoder;
• a module for sending the advertiser feedback notification record to the advertiser for the advertising incentive selected by the user;
• and
• a module for sending the notification which includes the advertising incentive the user selected to the receiving device specified by the user.