System, method and computer program product for presenting directed advertising to a user via a network

A system, comprising:

• a processor encoded with instructions for carrying out a method of presenting an advertisement, the method comprising:
• receiving via a network a request to access a desired web page from a client device, the request to access the desired web page being generated by the client device in response to selection of a link to the desired web page presented on another web page to the client device, the link presented on the another web page being generated by a search engine in response to a search query received by the search engine from the client device over the network;
• transmitting a response to the request via the network to the client device, the response including both the requested web page and an ad script for execution by the client device after receipt of the response over the network, the ad script, upon execution by the client device, being configured to generate an ad request at the client device that includes one or more ad parameters for determining one or more as yet undetermined advertisements for presentation to the client device, wherein the one or more ad parameters include a network address having the search query resulting in the link to the desired web page, the search query being included in the ad parameters for determining the one or more as yet undetermined advertisements for presentation to the client device;
• receiving, after execution of the ad script by the client device, the generated ad request from the client device over the network, the ad request including the one or more ad parameters via the network which include the search query for determining the one or more as yet undetermined advertisements for presentation to the client device;
• extracting the search query from the network address included in the one or more ad parameters of the ad request received over the network from the client device;
• and,
• determining one or more advertisements for presentment to the client device utilizing the one or more ad parameters of the received ad request, the one or more advertisements thereby being determined using the search query extracted from the network address included in the one or more ad parameters of the received ad request.

A non-transitory recording medium having recorded thereon a computer program product having instructions for carrying out a method of presenting an advertisement, the method comprising:

• receiving via a network a request to access a desired web page from a client device, the request to access the desired web page being generated in response to selection of a link to the desired web page on another web page having a search result being generated by a search engine in response to a search query received by the search engine from the client device over the network;
• transmitting a response to the request via the network, the response including both the requested web page and an ad script for execution by a processor of the client device after receipt of the response from the network, the ad script, upon execution by the processor of the client device, being configured to generate an ad request that includes one or more ad parameters for determining one or more as yet undetermined advertisements for presentation to the client device, the one or more ad parameters including the search query initiated by the requester;
• receiving, after execution of the ad script by the processor of the client device, the generated ad request including the one or more ad parameters for determining one or more as yet undetermined advertisements for presentation to the client device via the network;
• extracting the search query from the ad parameters of the received ad request;
• and,
• determining one or more one or more advertisements for presentment to the requester utilizing the ad parameters of the received ad request, the one or more advertisements thereby being determined using the search query included in the one or more ad parameters of the received ad request.