Assumed demographics, predicted behavior, and targeted incentives
AssigneeCatalina Marketing Corporation
InventorsRyan CARR, Mark DAVIS, Gary M. KATZ
Life of this patent
Estimating the term…
Abstract
A system and method for anticipating consumer behavior and determining transaction incentives for influencing consumer behavior comprises a computer system and associated database for determining cross time correlations between transaction behavior, for applying the function derived from the correlations to consumer records to predict future consumer behavior, and for deciding on transaction incentives to offer the consumers based upon their predicted behavior.
Claims32
A computer implemented method of predicting demographic traits of consumers based on purchase histories and identifying the predicted demographic traits that are most likely to be accurate, the method being implemented by a computer system having one or more physical processors programmed with computer program instructions that, when executed by the one or more physical processors, cause the computer system to perform the method, the method comprising:
- obtaining, by the computer system, a first set of consumer records related to a plurality of first consumers, wherein each of the first set of consumer records includes:
- a first set of known demographic traits for a corresponding first consumer, and first purchase information that indicates one or more first purchases made by the corresponding first consumer;
- obtaining, by the computer system, second purchase information that indicates one or more second purchases made by a second consumer;
- comparing, by the computer system, the first purchase information and the second purchase information to determine one or more correlations between the first purchase information and the second purchase information;
- determining, by the computer system, a set of assumed demographic traits of the second consumer based on the comparison and the first set of known demographic traits, wherein each assumed demographic trait:
- (i) predicts a demographic trait of the second consumer, and (ii) is associated with a probability that the assumed demographic trait is accurate;
- selecting, by the computer system, a subset of the set of assumed demographic traits based on the their respective probabilities such that at least a first assumed demographic trait is selected over at least a second assumed demographic trait based on a first probability that the first assumed demographic trait is accurate and a second probability that the second assumed demographic trait is accurate;
- and
- identifying, by the computer system, an incentive to provide to the second consumer based on the subset.
A system of predicting demographic traits of consumers based on purchase histories and identifying the predicted demographic traits that are most likely to be accurate, the system comprising:
- a computer system comprising one or more physical processors programmed with computer program instructions to:
- obtain a first set of consumer records related to a plurality of first consumers, wherein each of the first set of consumer records includes:
- a first set of known demographic traits for a corresponding first consumer, and first purchase information that indicates one or more first purchases made by the corresponding first consumer;
- obtain second purchase information that indicates one or more second purchases made by a second consumer;
- compare the first purchase information and the second purchase information to determine one or more correlations between the first purchase information and the second purchase information;
- determine a set of assumed demographic traits of the second consumer based on the comparison and the first set of known demographic traits, wherein each assumed demographic trait:
- (i) predicts a demographic trait of the second consumer, and (ii) is associated with a probability that the assumed demographic trait is accurate;
- select a subset of the set of assumed demographic traits based on the their respective probabilities such that at least a first assumed demographic trait is selected over at least a second assumed demographic trait based on a first probability that the first assumed demographic trait is accurate and a second probability that the second assumed demographic trait is accurate;
- and
- identify an incentive to provide to the second consumer based on the subset.
Dependencies are inferred from the claim text.