Associating ad results with purchases made via mobile devices

A method implemented in a communication network, comprising:

• collecting, via a mobile service provider device, a first data set, wherein the first data set includes advertisement data associated with an advertisement delivered to a mobile device wherein the advertisement data is associated with advertisement delivery data identifying a day and a time of delivery of the advertisement to the mobile device and user identity data;
• collecting, via the mobile service provider device, a second data set that includes purchase data associated with purchased product data, time of purchase data and the user identity data;
• and
• identifying, via the mobile service provider device, an indication of change in user response to the advertisement based at least in part on comparing the first data set and the second data set.

A method implemented in a communication network, comprising:

• collecting, via a mobile service provider device, for each of one or more of a plurality of mobile devices, a first data set from data sent to one or more of the plurality of mobile devices, wherein the first data set includes ad result data, wherein the ad result data is associated with user identification data and delivery data configured to identify a time and a day of delivery of ad results to each of one or more of the plurality of mobile devices;
• collecting, via the mobile service provider device, for each of the one or more of the plurality of mobile devices, a second data set that includes user location data, wherein the user location data is associated with the time and the day of delivery of the ad results and the user identification data;
• and
• detecting an indication of change in a user response to the ad results based at least in part on comparing the first data set and the second data set.

A mobile service apparatus, comprising:

• a mobile service provider device configured to facilitate communication among a plurality of mobile devices, the mobile service provider device configured to:
• collect a first data set from one or more packet headers of packets sent to one or more of the plurality of mobile devices, wherein the first data set includes ad result data associated with ad results delivered to the plurality of mobile devices, wherein the ad result data is associated with time and day of delivery data as well as user identity data wherein the user identity data is based at least in part on one or more of an individual's identity or a mobile device's identity;
• collect a second data set that includes purchase data;
• and
• determine an indication of change in user response to one or more of the ad results based at least in part on comparing the first data set and the second data set on a user-by-user basis.

An article for use with a communication network comprising:

• a non-transitory signal bearing medium comprising machine-readable instructions stored thereon, which, when executed by one or more processors, operatively enable a computing device to:
• compare, a first data set with a second data set,
• wherein the first data set includes ad result data associated with ad results delivered to at least one of a plurality of mobile devices, wherein the ad result data is associated with a time and day of delivery data and user identity data, and
• wherein the second data set includes purchase data associated with at least one purchase made via at least one of the plurality of mobile devices, wherein the purchase data is associated with a purchased product data, a time of purchase data, and user identity data;
• and
• detect an indication of change in user response to one or more of the ad results based on the comparison.