Personalized advertisement selection system and method

An apparatus for selecting an advertisement to present to a consumer, said apparatus comprising:

• a face detection module configured to detect a facial region in an image and identify one or more consumer characteristics of said consumer in said image;
• an advertisement database including a plurality of advertisement profiles;
• and
• an advertisement selection module configured to select one or more advertisements to present to said consumer based on a comparison of said consumer characteristics with said plurality of advertisement profiles.

A tangible computer-readable medium including instructions stored thereon which, when executed by one or more processors, cause the computer system to perform operations comprising:

• detecting a facial region in an image;
• identifying one or more consumer characteristics of said consumer in said image;
• and
• identifying one or more advertisements to present to said consumer based on a comparison of said consumer characteristics with an advertisement database including a plurality of advertisement profiles.