US 2014/0156394 A1 · Targeted Advertisement Generation For Travelers

Abstract

Systems and methods are disclosed herein for generating targeted advertisements to traveling consumers. A user's location is tracked or inferred and compared to a home region identified for the user. For user's located with in a home region targeted advertisements are selected according to a user profile generated from analysis of the user's purchases over time. Upon detecting the user located outside the home region, selection of advertisements according to the user's home region profile may be suspended and advertisements may be selected according to one or more of a generic traveling consumer model, a traveling consumer category model, and a user-specific traveling profile.

Claims20

Dependent claims

A method for generating advertisements, the method comprising:

tracking, by a computer system, local purchases of a user within a home region of the user;
selecting, by a computer system, first advertisements according to a first model trained according to the tracked local purchases of the user;
transmitting, by a computer system, the first advertisements for display to the user;
detecting, by the computer system, presence of the user outside of the home region;
selecting, by the computer system, second advertisements according to a second model that is different from the first model upon detecting location of the user outside of the home region;
and
transmitting, by the computer system, the second advertisements for display to the user.

4 more elements

A system for generating advertisements, the system comprising one or more processors and one or more memory devices operably coupled to the one or more processors, the one or more memory devices storing executable and operational data effective to cause the one or more processors to:

track local purchases of a user within a home region of the user;
select first advertisements according to a first model trained according to the tracked local purchases of the user;
transmit the first advertisements for display to the user;
detect presence of the user outside of the home region;
selecting second advertisements according to a second model that is different from the first model upon detecting location of the user outside of the home region;
and
transmitting the second advertisements for display to the user.

4 more elements

Dependencies are inferred from the claim text.

Targeted Advertisement Generation For Travelers

Life of this patent

Targeted Advertisement Generation For Travelers

Life of this patent

Abstract

Claims20