Measuring recollection of an advertisement by groups of users

Abstract

An ad publishing system measures the effectiveness of an advertisement by determining whether recipients of the advertisement recall receiving it. This measurement is accomplished by polling a subset of the recipients of the advertisement as to whether they recall receiving, viewing, or otherwise being exposed to the advertisement. The market segment characteristics of the recipients and the subset of recipients are accounted for to improve the relevance of the polling responses. Market segment characteristics are determined using information describing recipients such as demographic information, psychographic information, or other information identifying likes, dislikes, interests, consuming habits, personal connections, group affiliations, internet browsing history, and other similar information. The responses to the recall poll can be used to calculate an effectiveness score of the advertisement as a function of market segment, advertisement publisher platform, or other variables.

Dependencies are inferred from the claim text.