Systems and Methods for Optimizing Distribution of Advertisement Information

A system for optimizing the distribution of advertisement information, comprising:

• a processor configured to perform operations including:
• receiving call tracking data generated from telephone calls received by each of the plurality of businesses, the call tracking data including geographical information to identify locations from which the telephone calls originated and to associate each telephone call with a particular one of the plurality of businesses that received the call;
• for each of the plurality of businesses, generating a probability density function based on the call tracking data, the probability density function for determining a probability that a telephone call will be received by the business in response to advertisement information delivered to a call location, wherein the probability density function expresses probability as a function of distance between the call location and the business;
• for each of the plurality of businesses, using the probability density function to perform a plurality of simulations that predict calls to be generated in response to a distribution of advertisement information to call locations within a geographic area;
• and
• providing results of the plurality of simulations for use in generating an advertisement distribution plan for the geographic area.

A computer-program product for optimizing the distribution of advertisement information for a plurality of businesses, the computer program product tangibly embodied in a non-transitory, machine-readable storage medium, the storage medium storing instructions configured to cause a data processing apparatus to perform operations including:

• receiving call tracking data generated from telephone calls received by each of the plurality of businesses, the call tracking data including geographical information to identify locations from which the telephone calls originated and to associate each telephone call with a particular one of the plurality of businesses that received the call;
• for each of the plurality of businesses, generating a probability density function based on the call tracking data, the probability density function for determining a probability that a telephone call will be received by the business in response to advertisement information delivered to a call location, wherein the probability density function expresses probability as a function of distance between the call location and the business;
• for each of the plurality of businesses, using the probability density function to perform a plurality of simulations that predict calls to be generated in response to a distribution of advertisement information to call locations within a geographic area;
• and
• providing results of the plurality of simulations for use in generating an advertisement distribution plan for the geographic area.

A computer-program product for optimizing the distribution of advertisement information, the computer program product tangibly embodied in a non-transitory, machine-readable storage medium, the storage medium storing instructions configured to cause a data processing apparatus to perform operations including:

• receiving call tracking data generated from a plurality of telephone calls made to a business entity, the call tracking data including geographical information to identify locations from which the plurality of telephone calls originated;
• determining a call distribution from the call tracking data that groups the call tracking data based at least in part on distances between the business entity and the locations from which the plurality of telephone calls originated;
• generating a probability density function from the call distribution, the probability density function for determining a probability that a telephone call will be received by the business entity in response to advertisement information delivered to a call location, wherein the probability density function expresses probability as a function of distance between the call location and the business entity;
• and
• providing the probability density function for generating an advertisement distribution plan.