Methods and systems for creating and managing user interest lists for providing online content

A computer system comprising:

• at least one processor;
• and
• at least one memory comprising computer-executable instructions that, when executed by said at least one processor, cause said at least one processor to:
• receive a web request from a user device;
• provide a dynamic advertisement and an interaction reporter to the user device, wherein the dynamic advertisement includes a plurality of elements for display on the user device, each element of the dynamic advertisement configured to receive a device interaction from the user device;
• receive data representative of a device interaction with at least one of the plurality of elements from the interaction reporter;
• identify an item based on the data received;
• and
• determine a marketing response based on the identified item.

Computer-readable storage media having computer-executable instructions embodied thereon, wherein, when executed by at least one processor, the computer-executable instructions cause the processor to:

• provide a dynamic advertisement including a plurality of elements for display on a user device, each element of the dynamic advertisement configured to receive a device interaction from the user device;
• receive data representative of a device interaction with at least one of the plurality of elements;
• identify an item based on the data received;
• and
• determine a marketing response based on the identified item.