Customer relationship management system for physical locations
AssigneeNovitaz, Inc.
InventorJayant Ramchandani
Life of this patent
Estimating the term…
Abstract
A method and computer program product for managing information about transactions occurring in a physical establishment includes gathering information about multiple transactions at a physical establishment, and storing the information as metadata. A byte stream corresponding to the metadata is generated. Several elements of the metadata are associated with a particular session based on predefined criteria.
Claims20
A computer implemented method for tracking information in a business establishment, the method comprising:
- wirelessly detecting within a business establishment wireless devices carried by customers;
- tracking events of the customers based on detection of the wireless device, the events including for a given customer at least one of:
- a time and location of entry by a customer into the business establishment, a department or section of the business establishment the customer visited, an amount of time spent by the customer in the department or section, a product the customer looked at, a product trial by the customer, and time and location of exit by the customer from the business establishment;
- determining, by a computing device, analytics based on the tracked events, the analytics including at least one of:
- a traffic pattern representing movement of the customers through the retail establishment, an amount of time the customers spend in the establishment, identification of sections of the establishment that attract a greatest number of customers, and identification of sections of the establishment that customers spend a greatest amount of time;
- and
- determining a correlation between customer spending and an occurrence of one or more of the tracked events;
- and
- determining a correlation between a marketing campaign and an occurrence of one or more of the tracked events;
- and
- generating for display, an interface displaying a representation of the analytics, the correlation between the customer spending and the tracked events, and the correlation between the marketing campaign and the tracked events.
A non-transitory computer-readable storage medium storing instructions for tracking information in a business establishment, the instructions when executed by a computer system causing the computer system to perform steps including:
- wirelessly detecting within a business establishment wireless devices carried by customers;
- tracking events of the customers based on detection of the wireless device, the events including for a given customer at least one of:
- a time and location of entry by a customer into the business establishment, a department or section of the business establishment the customer visited, an amount of time spent by the customer in the department or section, a product the customer looked at, a product trial by the customer, and time and location of exit by the customer from the business establishment;
- determining, by a computing device, analytics based on the tracked events, the analytics including at least one of:
- a traffic pattern representing movement of the customers through the retail establishment, an amount of time the customers spend in the establishment, identification of sections of the establishment that attract a greatest number of customers, and identification of sections of the establishment that customers spend a greatest amount of time;
- and
- determining a correlation between customer spending and an occurrence of one or more of the tracked events;
- and
- determining a correlation between a marketing campaign and an occurrence of one or more of the tracked events;
- and
- generating for display, an interface displaying a representation of the analytics, the correlation between the customer spending and the tracked events, and the correlation between the marketing campaign and the tracked events.
Dependencies are inferred from the claim text.