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US 2014/0156363 A1Published application
Modifying functionality and advertisement content on media players
AssigneeCBS Interactive Inc.
InventorJames Kong Hsu
Life of this patent
Estimating the term…
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AssigneeCBS Interactive Inc.
InventorJames Kong Hsu
Estimating the term…
Disclosed herein are systems, methods, and non-transitory computer-readable storage media for modifying media player functionality and controlling advertisements included with media content played on media players. Chromeless media players may be created by content providers but modified by third party clients that wish to adapt the players to their purposes. These chromeless players may have defined modified functionality, such as removing the ability to fast forward, rewind, and skip chapters, according to a given circumstance. In an embodiment, the third party client may also define in a profile the specific advertisement sets to include with media content played on its chromeless player. In other embodiments, other types of additional media may be defined by the third party client. A proxy server, or intermediary server, detects these factors prior to retrieving media content. The proxy server then determines, based on established rules and profiles, what content or functions the media player has access to and communicates compliant media content to the media player. An administrator can create, modify, or remove these rules and profiles through a portal or other interface with the proxy server.
A method comprising:
A system comprising:
A non-transitory computer-readable storage medium having stored therein instructions which, when executed by a computing device, cause the computing device to perform steps comprising:
Dependencies are inferred from the claim text.