US 2014/0156362 A1Published application

Advertising and marketing platform

OwnerMaher Pedersoliinventor

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Abstract

Disclosed are a method, system, and/or apparatus of leasing a virtual advertisement product performed by a server comprising a processor coupled to a memory, the memory having instructions stored thereon which, when executed by the processor, cause the server to perform the method, including receiving an advertisement activation data from a mobile device comprising an image capture component. The advertisement activation data comprises an image data, a coded data, a text data, and/or a multimedia data captured by the mobile device. The method also includes extracting a temporal data and/or a geographical data concerning the advertisement activation data from the mobile device. Furthermore, the method includes querying a repository database for a stored copy of the advertisement activation data and adding the advertisement activation data to the repository database if the stored copy of the advertisement data is not found.

Claims16

Dependent claims

A method of leasing a virtual advertisement product performed by a server comprising a processor coupled to a memory, the memory having instructions stored thereon which, when executed by the processor, cause the server to perform a method comprising:

receiving an advertisement activation data from a mobile device comprising an image capture component,
wherein the advertisement activation data comprises at least one of an image data, a coded data, a text data, and a multimedia data captured by the mobile device;
extracting at least one of a temporal data and a geographical data concerning the advertisement activation data from the mobile device;
querying a repository database for a stored copy of the advertisement activation data;
adding the advertisement activation data to the repository database if the stored copy of the advertisement data is not found;
constructing a virtual advertising product based on the advertisement activation data;
calculating an optimal price for the virtual advertising product by analyzing at least one of the temporal data and the geographical data of the advertisement activation data;
and
leasing the virtual advertising product to an advertiser based on the optimal price calculated.

6 more elements

A server to lease a virtual advertisement product performed comprising a processor coupled to a memory, the memory having instructions stored thereon which, when executed by the processor, cause the server to:

receive an advertisement activation data from a mobile device comprising an image capture component,
wherein the advertisement activation data comprises at least one of an image data, a coded data, a text data, and a multimedia data captured by the mobile device;
extract at least one of a temporal data and a geographical data concerning the advertisement activation data from the mobile device;
query a repository database for a stored copy of the advertisement activation data;
add the advertisement activation data to the repository database if the stored copy of the advertisement data is not found;
construct a virtual advertising product based on the advertisement activation data;
calculate an optimal price for the virtual advertising product by analyzing at least one of the temporal data and the geographical data of the advertisement activation data;
and
lease the virtual advertising product to an advertiser based on the optimal price calculated.

6 more elements

Dependencies are inferred from the claim text.