Methods and systems for mapping locations of wireless transmitters for use in gathering market research data

A tangible computer readable storage disk or storage device comprising instructions which, when executed, cause a machine to at least:

• display a representation of a commercial establishment on a portable device;
• obtain transmitter data via the portable device from a wireless transmitter located within the commercial establishment;
• and
• in response to the portable device receiving a user selection of a first location on the representation of the commercial establishment, associate the first location with the transmitter data and location information generated by the portable device representative of a physical location in the commercial establishment.

An apparatus comprising:

• a processor:
• memory coupled to the processor, the memory storing machine readable instructions which, when executed by the processor, cause the apparatus to:
• display a representation of a commercial establishment on a portable device;
• obtain transmitter data via the portable device from a wireless transmitter located within the commercial establishment;
• in response to the portable device receiving a user selection of a first location on the representation of the commercial establishment, associate the first location with the transmitter data and location information generated by the portable device representative of a physical location in the commercial establishment;
• and
• in response to the transmitter data not being associated with product data of a product proximate the wireless transmitter, receive a user input of the product data of the product proximate the wireless transmitter.