Methods and systems for managing an online opinion survey service

A method for generating subsequent survey questions in connection with an online opinion survey service, the method comprising:

• receiving, by a first computing device, from a second computing device, a request to conduct an online survey, the request identifying a requested number of responses;
• determining, by the first computing device, a number of panelists to survey, based upon the requested number of responses;
• transmitting, by the first computing device, to the determined number of panelists, the survey;
• receiving, by the first computing device, from a subset of the determined number of panelists, at least one survey response;
• receiving, by the first computing device, from the second computing device, a subsequent question to the survey based upon the received at least one survey response;
• transmitting, by the first computing device, to a second subset of the determined number of panelists, the subsequent question, the second subset identified based upon the received at least one survey response;
• and
• providing, by the first computing device to the second computing device, at least one response to the subsequent question from the second subset of the determined number of panelists.

A system for managing an online survey, the system comprising:

• means for receiving, by a first computing device, from a second computing device, a request to conduct an online survey, the request identifying a requested number of responses and a requested response time;
• means for determining, by the first computing device, a number of panelists to survey, based upon the requested number of responses;
• means for transmitting, by the first computing device, to the determined number of panelists, the survey;
• means for receiving, by the first computing device, from a subset of the determined number of panelists, at least one survey response;
• means for modifying, by the first computing device, the determined number of panelists based upon the received at least one survey response;
• means for receiving, by the first computing device, responsive to the modification, the requested number of responses;
• and
• means for providing, by the first computing device, to the second computing device, the requested number of responses within the requested response time.