Integrated online gaming portal offering entertainment-related casual games and user-generated media

A computer-readable storage medium storing instructions that, if executed by a computer system, cause the computer system to perform operations comprising:

• receiving by the computer system user-generated media,
• wherein the user-generated media includes digital images or digital video clips;
• retrieving by the computer system a casual game from an associated game database,
• wherein a desired result under the rules of the casual game is achievable in under 15 minutes;
• generating by the computer system a composite game,
• wherein the composite game is generated by incorporating the user-generated media into the retrieved game;
• and
• providing a user with access to the generated composite game.

A computing system comprising:

• a component configured to receive user-generated media,
• wherein the user-generated media includes digital images or digital video clips;
• a component configured to retrieve a casual game from an associated game database,
• wherein the casual game has relatively straightforward rules and is playable within a relatively short period of time, as compared to a hardcore game having multiple, complex rules and a extensive game play over multiple levels, and
• wherein a desired result under the rules of the casual game is achievable in under 15 minutes;
• a component configured to generate a composite game, wherein the composite game is generated by incorporating the user-generated media into the retrieved game;
• and
• a component configured to provide a user with access to the generated composite game.