App Promotion System Using Data-driven dynamically Generated Mini-Games

Abstract

Disclosed is an innovative app promotion platform that resides in a host app and utilizes third party apps' data (e.g. its app icon, graphics, video, and music) to dynamically create short-session mini games (e.g. quiz or picture puzzle) that can be played by the users. After playing the mini game, users will receive rewards that can benefit them in the host app. This new advertising approach is non-intrusive, provides deeper engagement from the users, thus creates better result for the advertisers. The platform comprises of two components—a mechanism to dynamically generate mini games (Short session based, data-driven) and an achievement window, which contains info to promote the third party app and gives users in-app rewards. The platform may be expanded in a global scale through offers of software development kits that allow other game developers and advertising networks to integrate the platform into their own games and networks.

Dependencies are inferred from the claim text.