Corresponding an image subject to other image elements for generating targeted information

A method for generating targeted information for a participant in an athletic event, the method comprising:

• capturing images or videos of a plurality of participants in the athletic event;
• identifying the participant in at least one of the images or videos;
• correlating the identified at least one of the images or videos to a participant profile electronically stored in a database of participant information, wherein the participant profile includes identifying information about the participant, and wherein the database of participant information includes participant profiles for the plurality of participants in the athletic event;
• identifying one or more product identifying indicia associated with the participant in the at least one image or video;
• correlating the one or more product identifying indicia to the participant profile;
• generating a package of targeted information based on the identifying information in the participant profile and the identified one or more product identifying indicia;
• and
• providing the package of targeted information to the participant.

A system configured to generate targeted information for a participant in an athletic event, the system comprising:

• one or more cameras arranged to capture images or videos of a plurality of participants in the athletic event;
• a plurality of electronic devices each associated with one of the plurality of participants, the electronic devices configured to transmit electronic information;
• an electronic database of participant information including participant profiles for the plurality of participants in the athletic event;
• a marketing computer associated with the one or more cameras, plurality of electronic devices, and the electronic database, the marketing computer configured to
• identify the participant in at least one of the images or videos captured by the one or more cameras,
• correlate the at least one of the images or videos to a participant profile of the participant stored in the electronic database of participant information, the participant profile including identifying information about the participant,
• identify one or more product identifying indicia associated with the participant in the at least one image or video,
• correlate the one or more product identifying indicia to the participant profile,
• generate a package of targeted information based on the identifying information in the participant profile, the identified one or more product identifying indicia, and the electronic information from the electronic device associated with the participant, and
• provide the package of targeted information to the participant.