Method of displaying content and electronic device for processing the same

An electronic device for displaying content, comprising:

• a display unit being deformable and configured to display content;
• and
• at least one processor,
• wherein, when the display unit is deformed, the processor is configured to determine a display area that is visible to a user on the deformed display unit, and displays elements on the visible display area

A method for displaying content on an electronic device, comprising:

• detecting that a flexible display unit is bended;
• recognizing at least part of user's body;
• determining which display area is visible to the user based on the recognition;
• and
• moving at least part of content on the visible display area.

An apparatus for displaying content on an electronic device, comprising a processing circuit configured to:

• detect that a flexible display unit is bended;
• recognize at least a part of a user's body;
• determine which display area is visible to the user based on the recognition;
• and
• move at least part of content onto the visible display area.