System and method for allocating advertisements

A system for allocating advertisements, comprising:

• an image object marking and response element configured to mark at least one object appearing in a television (TV) program during a current time slot after receiving a TV program signal;
• a user element configured to tally all users interested in at least one specific object of said at least one object during said current time slot, and collect all feedback information from said all users for said TV program during said current time slot;
• and
• an advertisement auto-matching element, based on an advertisement set allowed to be broadcasted during the current time slot, configured to compute correlation between each of the at least one specific object and each advertisement in said advertisement set, compute a score for each advertisement of said advertisement set, and extract an advertisement candidate group for broadcasting.