Delayed command servicing in an application executed on a network accessible device

A method comprising:

• receiving, from a network accessible device, a request for an interactive content item to be displayed in conjunction with an application executing on the network accessible device;
• responsive to the request, selecting an interactive content item from a plurality of available interactive content items stored in a memory, said interactive content item including an interaction command adapted to be temporarily stored in a memory upon user selection of the interactive content item and executed upon user termination of the application;
• and
• transferring the interactive content item over a network to the network accessible device.

An apparatus comprising:

• a processor;
• and
• a memory which stores programming for the processor adapted to, responsive to receipt of a request from a network accessible device for an interactive content item to be displayed in conjunction with an application executing on the network accessible device, perform steps of:
• selecting an interactive content item from a plurality of available interactive content items stored in the memory, said interactive content item including an interaction command adapted to be temporarily stored in a memory upon user selection of the interactive content item and executed upon user termination of the application;
• and
• transferring the interactive content item over a network to the network accessible device.