Server-side configuration driven sessionization to provide consistent business logic

A system, the system comprising:

• memory;
• one or more processors;
• one or more modules stored in memory and configured for execution by the one or more processors, the modules comprising:
• an analytics data module configured to receive an analytics tracking data communication, and determine resource information based on analytics tracking data from the analytics tracking data communication, wherein the resource information includes a corresponding resource associated with a source, and the analytics tracking data includes data for tracking an activity associated with the source;
• and
• a resource configuration module configured to determine resource configuration information based on the determined resource information, wherein the resource configuration information includes one or more attributes associated with the corresponding resource, and apply one or more attributes from the determined resource configuration information to the analytics tracking data.

A non-transitory machine-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising:

• determining resource information based on analytics tracking data from an analytics tracking data communication, wherein the resource information includes a resource associated with a source, and the analytics tracking data includes data for tracking an activity associated with the source;
• determining resource configuration information based on the determined resource information, wherein the resource configuration information includes one or more attributes associated with the corresponding resource;
• and
• applying one or more attributes from the determined resource configuration information to the analytics tracking data.