Persist and process analytics data dimensions for server-side sessionization

A system, the system comprising:

• memory;
• one or more processors;
• one or more modules stored in memory and configured for execution by the one or more processors, the modules comprising:
• an analytics data propagation module configured to receive an analytics tracking data communication, determine if the received analytics tracking data communication includes state changing information based on analytics tracking data included in the analytics tracking data communication, wherein the analytics tracking data includes data for tracking an activity associated with the web site or application, determine one or more attributes for propagating to subsequent analytics tracking data if the analytics tracking data communication includes state changing information;
• and
• a storage module configured to store the state changing information as one or more of the determined one or more attributes, and store the analytics tracking data including the determined one or more attributes.

A non-transitory machine-readable medium comprising instructions stored therein, which when executed by a machine, cause the machine to perform operations comprising:

• receiving an analytics tracking data communication;
• determining if the received analytics tracking data communication includes state changing information based on analytics tracking data included in the analytics tracking data communication, wherein the analytics tracking data includes data for tracking an activity associated with the web site or application;
• determining one or more attributes for propagating to subsequent analytics tracking data if the analytics tracking data communication includes state changing information;
• storing the state changing information as one or more of the determined one or more attributes;
• and
• storing the analytics tracking data including the determined one or more attributes.