Electronic Content Distribution System

A method performed in a computing device, said method comprising:

• receiving a first message that includes a first field configured to include a notification that live streaming multimedia data will be available from an identified content server;
• in response to a determination to consume said live streaming multimedia data, sending an acknowledgement message that includes a first field configured to include an indicator that said computing device will connect to said identified content server to receive said live streaming multimedia data;
• and
• receiving an addressing message that includes a first field that is configured to include an address associated with said identified content server.

A System comprising:

• a first computing device configured to:
• send, to a second computing device, a first push notification that multimedia streaming data will be available from an identified content server;
• receive an acknowledgement message sent from said second computing device in response to said first push notification, said acknowledgment message including a first field that includes an indicator that said second computing device will connect to said identified content server to receive said live streaming data;
• and
• send, to said second computing device in response to said acknowledgment message, a second push notification that includes a first field that includes an address associated with said identified content server.