Delivering actionable elements relating to an object to a device

A computing system for building an infrastructure of actionable elements related to different printed items, comprising:

• a network interface circuit;
• a memory configured to store identifying information for a plurality of different printed items to be printed for different customers;
• and
• a processing circuit configured to receive, for each printed item, a selection of a discovery mechanism for discovering the printed item from a plurality of different discovery mechanisms and at least one actionable element, the actionable element providing access to content or functionality supplemental to content printed on the printed item, wherein the processing circuit is configured to store the selection of the discovery mechanism and the actionable element in the memory in association with the identifying information for each of the plurality of different printed items to be printed for different customers.

A computer-readable medium comprising computer instructions that when executed by a processing circuit are configured to cause the processing circuit to:

• receive a request for content supplemental to printed content in a multi-page printed piece, the request comprising information retrieved from the multi-page printed piece using a discovery mechanism;
• retrieve from a memory device the supplemental content, wherein the supplemental content comprises different supplemental content items for different pages of the multi-page printed piece, wherein the supplemental content items comprise at least one of a hyperlink, a phone call item, an augmented reality item and a video item;
• and
• send the retrieved supplemental content for use with a computing device.