Linkable smart tags
OwnerRichard C. Soergelinventor
Life of this patent
Estimating the term…
Abstract
Device for distribution of promotional material is disclosed that allows distribution of web based content through the capture or scan of a machine readable Quick Response Code with a portable electronic device such as a smartphone. A method and system are disclosed that access and display on-line promotional content through the scanning of a novelty device or tag containing an imprint of a machine readable Quick Response Code. The consumer/user scans the Smart Code (or QR code) and lands on a special offer page and then the brand can capture the digital profile of the consumer once they opt into the offer.
Claims23
A distributed novelty device comprising:
- a first surface and a second surface;
- a first surface consisting of an advertising component or a promotional information component, wherein the advertising component or the promotional information component consists of a color graphic;
- a second surface containing a machine readable code, the machine readable code configured to be captured and read by a portable electronic device, wherein the machine readable code provides a link, the link configured to direct the portable electronic device to an on-line content;
- and
- an on-line content configured to remain on the portable electronic device.
A system for distributing promotional products and information comprising:
- a target website or a landing page configured to connect to the world wide web and managed by a website manager;
- a remote server configured to store data relating to the target website and transmit data to the target website;
- a distributed novelty device comprising a first surface and a second surface, the first surface containing an advertisement, the second surface containing a machine readable code, the machine readable code causing a portable electronic device to display the target website;
- and
- a target website configured to remain on the portable electronic device upon the portable electronic device accessing the target website.
A method of promoting a website or business comprising:
- selectively programming or controlling a target on-line content, the target on-line content configured to be changed or altered by a website manager;
- distributing a distributed novelty device containing a first and second surface, the first surface containing an advertising material, the second surface containing a machine readable code;
- receiving a capture or a scan of the machine readable code by a portable electronic device;
- directing the portable electronic device to the target on-line content configured to cause the display of a user interface comprising a promotional item;
- and
- transmitting the promotional item through the target on-line content, the target on-line content configured to remain on the portable electronic device.
Dependencies are inferred from the claim text.