System For And Method Of Automatic Optimizing Quantitative Business Objectives Of Sellers (Advertisers) With Synergistic Pricing, Promotions and Advertisements, While Simultaneously Minimizing Expenditures and Discovery and Optimizing Allocation Of Advertising Channels That Optimize Such Objectives
AssigneePeak Silver Advisors, LLC
InventorsMukesh Chatter, Rohit Goyal, Shiao-bin Soong
Life of this patent
Estimating the term…
Abstract
An Internet system for and method of automatic optimizing quantitative business objectives of sellers (advertisers) with synergistic pricing, promotions and advertisements, while simultaneously minimizing expenditure and discovery and optimizing allocation of advertising channels that optimize such objectives.
Claims30
A method of optimizing one or more of search engine-based advertising, Internet web-based on-line display advertising, and television (TV) advertising, the method comprising:
- providing for a seller/advertiser an automated, adaptive, real-time computer engine (seller automated engine, or SAEJ) capable of optimizing seller business targets in real-time;
- evaluating, within the SAEJ, the seller's advertising needs in the context one or more of current cost-per-click (CPC), of current cost per thousand impressions (CPM) prices, of the status of said targets, and of the current market conditions;
- computing bids in real-time, taking into consideration one or more of the expense associated with each bid, the current status of said targets, and the requisite pricing needed to optimize said targets;
- and
- automatically and optimally allocating advertising selections in real-time.
A system for optimizing one or more of search engine-based advertising, Internet web-based on-line display advertising, and television (TV) advertising, the system having, in combination:
- an automated, adaptive, real-time computer engines (SAEJ) provided for a seller/advertiser and capable of optimizing a seller's business targets in real-time;
- wherein the SAEJ is capable of evaluating a seller's advertising needs in the context of one or more of current cost-per-click (CPC), of current cost per thousand impressions (CPM), of the status of said targets, and of the current market conditions;
- wherein the SAEJ is capable of computing bids in real-time, taking into consideration one or more of the expenses associated with each bid, the current status of said targets, and the requisite pricing needed to optimize said targets;
- and
- wherein the SAEJ is capable of automatically and optimally allocating advertising selections in real-time.
Dependencies are inferred from the claim text.