System and method for autioning advertisement using digital contents ranking and method therefor

An advertisement auction method applied to streaming contents, comprising:

• announcing, by a contents server, an advertisement auction condition for contents;
• bidding, by an advertiser, in an advertisement auction for contents through the contents server;
• and
• deciding an advertiser and an advertising condition for contents, and storing advertisement information and the advertisement condition in a database, by the contents server,
• wherein the auction condition is characterized in conducting an advertisement auction according to at least one of popularity ranking of contents, a specific content, and a user profile.

A contents server comprising:

• a database configured to store a plurality of contents, meta information and content popularity information related to the plurality of contents, user information, a user profile related to the user information, and an advertisement condition decided through an auction;
• and
• a control unit configured to provide a user with the contents stored in the database through streaming, and add advertisement to the streaming contents according to the advertisement condition to provide the streaming contents with the advertisement,
• wherein the advertisement condition is characterized in conducting an advertisement according to at least one of a popularity ranking of contents, a specific content, and a user profile.

A method for providing streaming contents including an advertisement decided through an auction, comprising:

• receiving a contents streaming request from a user;
• checking an advertisement condition for contents for which the contents streaming is requested;
• putting advertisement corresponding to the advertisement condition into the requested contents;
• and
• providing the contents including the advertisement to a user through streaming,
• wherein the advertisement condition is characterized in advertising according to at least one of a popularity ranking of contents, a specific content, and a user profile.