Network nodes providing pre-call and during call advertising

Abstract

A voice call network node communicates advertisements to user terminals of a telecommunications system. The voice call network node includes a voice call handling component and an advertisement insertion component. The voice call handling component responds to a voice call from a caller user terminal by identifying characteristics of the caller user terminal and/or the callee user terminal. The advertisement insertion component communicates voice call profile information through a network to an advertisement service offering node. The voice call profile information identifies characteristics of the caller user terminal and/or the callee user terminal The advertisement insertion component also receives an advertisement from the advertisement service offering node responsive to the communicated voice call profile information, and communicates the advertisement to the caller user terminal and/or to the callee user terminal Related advertisement service offering nodes and user terminals are disclosed.

Dependencies are inferred from the claim text.