Providing derived location information for customer relationship in response to receipt of short range wireless beacon

A mobile station, comprising:

• a wireless transceiver configured to enable mobile communications via a public macro cellular communication network:
• a short range wireless receiver;
• at least one user interface element configured to provide an output to a user of the mobile station and receive an input from the user of the mobile station;
• a processor coupled to the transceiver, the receiver and the at least one user interface element configured to control operations of the mobile station;
• a storage device accessible to the processor;
• and
• programming stored in the storage device, wherein execution of the programming by the processor configures the mobile station to perform functions, including functions to:
• (a) detect a broadcast beacon received via the short range wireless receiver and obtain an identifier from the received beacon;
• (b) determine whether the identifier corresponds to a proprietor of an enterprise;
• (c) upon determining that the identifier corresponds to a proprietor of an enterprise, determine a current location of the mobile station;
• (d) determine whether the current location of the mobile station corresponds to a premises of the enterprise;
• and
• (e) upon determining that the current location corresponds to a premises of the enterprise, send information associated with the user of the mobile station to a system used by personnel of the enterprise at the premises in interacting with the user while the user is at the premises.

A system, comprising:

• a plurality of short range wireless beacons, configured to emit beacon signals within an enterprise premises, each emitted beacon signal including an identifier associated with each beacon:
• a database correlating combinations of the identifiers to locations within the enterprise premises;
• a server computer system having access to the database and having a communication interface for communication with a mobile station at least while a user of the mobile station is within the enterprise premises,
• wherein programming configures the server computer system to perform functions, including functions to:
• (a) receive, from the mobile station, a set of identifiers of the plurality of the short range wireless beacons obtained from short range wireless beacon signals received by the mobile station;
• (b) determine from the database a location of the mobile station within the premises, based on the received set of identifiers;
• and
• (c) send information to the mobile station, for presentation to the user of a map of the premises showing the determined location of the mobile station within the premises.