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US 2013/0280682 A1Published application
System and Method For Gathering And Analyzing Biometric User Feedback For Use In Social Media And Advertising Applications
AssigneeInnerscope Research, Inc.
InventorsBrian Levine, Carl Marci, Ravi Kanth V. Kothuri
Life of this patent
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Abstract
A system and method for measuring biologically and behaviorally based responses to social media, locations, or experiences and providing instant and continuous feedback in response thereto. The system and method of the invention is capable of monitoring stress levels and well-being and may be implemented using a cloud-based infrastructure for remote monitoring.
Claims20
A system for determining the emotional response of a user to social media comprising:
- a plurality of biometric sensors in a first device operable to measure a plurality of biometric parameters for a user of the first device when exposed to a social media application, a marketing or advertising application, or a combination thereof;
- a computer system operable to receive data representative of the plurality of biometric parameters, wherein the computer system further comprises a memory capable of storing the data, wherein the system is capable of determining an emotional response of the user, identifying the causation of the emotional response, and delivering the emotional response and the causation to a listening application for appropriate action.
A system for determining the emotional state of a user to social media comprising:
- a first device capable of accessing a social media application, a marketing or advertising application, or a combination thereof;
- a second device comprising at least one biometric sensor operatively connected to the first device, wherein the at least one biometric sensor is operable to measure at least one biometric parameter for a user of the first device when exposed to social media;
- a computer system operable to receive data representative of the at least one biometric parameter, wherein the computer system further comprises a memory capable of storing the data,
- wherein the system is capable of determining an emotional response of the user to the social media, and wherein the system is capable of delivering the emotional response to a targeted application for appropriate action.
1 more element
Dependencies are inferred from the claim text.