Projector

A projector comprising:

• a light source lamp adapted to emit light in accordance with a lamp electric power supplied to the light source lamp;
• a light modulation device adapted to modulate the light emitted from the light source lamp;
• a projection optical device adapted to project the light modulated;
• a cooling device adapted to feed a cooling fluid to the light source lamp to thereby cool the light source lamp;
• a lighting control section adapted to supply the light source lamp with the lamp electric power having either one of a first electric power value and a second electric power value higher than the first electric power value to thereby light the light source lamp;
• and
• a cooling control section adapted to control the cooling device, the cooling control section controls the cooling device so that the cooling fluid at a flow rate lower than a set flow rate set in accordance with the second electric power value is fed to the light source lamp during a predetermined period after the lamp electric power supplied to the light source lamp is switched from the first electric power value to the second electric power value.