Cross-platform advertisement synchronization
AssigneeDisney Enterprises, Inc.
InventorsSamuel J. Reisner, Robert Lee Hunter
Life of this patent
Estimating the term…
Abstract
In some example embodiments, a television transmission that a user is viewing at a given time is determined and a website that the user is viewing at the given time is also determined. A first advertisement transmitted at the given time on the television transmission is further determined and a second advertisement transmitted on the website is synchronized with the first advertisement transmitted at the given time on the television transmission.
Claims20
A method comprising:
- determining a first advertisement transmitted at a given time on a first media platform;
- and
- synchronizing a second advertisement transmitted on a second media platform with the first advertisement transmitted at the given time on the first media platform, the second media platform having a different type than the first media platform.
A method comprising:
- determining a television transmission that a user is viewing at a given time;
- determining a website that the user is viewing at the given time;
- determining a first advertisement transmitted at the given time on the television transmission;
- and
- synchronizing a second advertisement transmitted on the website with the first advertisement transmitted at the given time on the television transmission.
A computer-readable medium storing instructions adapted to be executed by a processor to perform a method of cross-platform advertisement synchronization, said method comprising:
- determining a first advertisement transmitted at a given time on a first media platform;
- and
- synchronizing a second advertisement transmitted on a second media platform with the first advertisement transmitted at the given time on the first media platform, the second media platform having a different type than the first media platform.
Dependencies are inferred from the claim text.