US 2013/0254347 A1Published application

Transcodeless on-the-fly ad insertion

AssigneeUnicorn Media, Inc.

InventorAlbert John McGowan

Life of this patent

Estimating the term…

Loading patent…

Abstract

Systems and methods for enabling dynamic advertisement insertion into media files without transcoding are disclosed. The techniques disclosed involve retrieving files of the media and advertisement(s) and converting the files to an MPEG-2 transport stream (MPEG-2 TS) format. The MPEG-2 TS streams are then joined to insert the advertisement at a desired point in the media file. The resulting MPEG-2 TS stream is then converted back to a media file, which can be provided for downloading, or optionally reindexed. Because it does not require transcoding, this process can be performed on-the-fly to provide dynamic insertion of advertisements into media files. Other media file manipulation, including the insertion of non-advertisement media, is contemplated.

Claims1

Dependent claims

A method for providing media with a data network, the method comprising:

receiving a media file request;
retrieving a first media file, wherein:
the first media file comprises media content for playback over a period of time, and
the first media file has a program stream format;
associating the first media file with a first set of metadata to create a first MPEG-2 transport stream without transcoding the first media file;
retrieving a second media file having the program stream format;
associating the second media file with a second set of metadata to create to a second MPEG-2 transport stream without transcoding the second media file;
joining the first MPEG-2 transport stream and the second MPEG-2 transport stream to create a third MPEG-2 transport stream, the third MPEG-2 transport stream having a third set of metadata;
removing at least a portion of the third set of metadata from the third MPEG-2 transport stream to create a third media file in the program stream format;
and
providing the third media file.

8 more elements

Dependencies are inferred from the claim text.

Facts

Application: 13/846,999Filed 19 Mar 2013
Priority: AU 201120140428 Mar 2011
Published: 26 Sep 2013
Term ends: Not estimatedThe source records don’t support an estimate.

Classification6 codes

H04L 67/06
Protocols: specially adapted for file transfer, e.g. file transfer protocol [FTP]
H04L 65/612
For supporting one-way streaming services, e.g. Internet radio: for unicast
H04L 65/762
Media network packet handling: at the source
H04N 21/23424
Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs: involving splicing one…

Family

Application13/092,299Continuation · filed 22 Apr 2011
Application13/846,999Continuation
US 2012/0254367 A1Published application
US 8,429,250 B2Related patent
US 9,240,922 B2Related patent
US 2013/0254347 A1This patent

From the US filing history. Foreign family members aren’t listed.

Timeline

Citations

Open elsewhere

Building an agent or pulling many patents? Use the API or MCP server instead of scraping pages. Get an API key